Portfolio
Proof of work, with the receipts.
Real engagements, measured outcomes, tools named. Anonymized to protect clients — honest about what that means.
Agni Consulting's engagement outcomes include a 41% shorter sales cycle and a +52% email-to-meeting rate — delivered through marketing ops, demand generation, lifecycle, and AI-automation work for B2B SaaS companies from seed to Series C. Engagements start with a GTM systems audit from USD 1,500; fractional, embedded ops runs from USD 6,500/month.
Outcomes we stand behind
Mid-funnel rebuild at a payments SaaS — 67 → 39 days, results in 8 weeks.
AI-personalized nurture system for a Series A HR-tech company.
Case studies
Enterprise B2B SaaS · multi-region
A score is not a play
Account scoring with no agreed threshold, no motion when an account crossed it, and no way for a rep to tell the model anything. What we built instead.
Read case study →Series B compliance SaaS
$0 → $280K MRR
A Series B compliance SaaS needed a second segment before its Series C. Nine months later the new segment was at $280K MRR from 22 customers.
Read case study →B2B fintech · consumption revenue
Churn was a billing state, not a spending state
A spend-management platform earned its revenue on transaction volume but reported retention on subscription status.
Read case study →B2B research / data
57 merges verified, 204 refused, 0 records lost
HubSpot gives you no bulk merge, so we built a guarded, auditable merge executor inside it: 57 merges verified, 204 refused, zero records lost.
Read case study →B2B payments · fintech
67 → 39 day sales cycle
SDR demos stalled before proposal. We rebuilt the demo-to-proposal step, and the sales cycle on the deals that followed fell from 67 to 39 days.
Read case study →Series A HR tech
+52% email-to-meeting
An HR-tech SaaS was turning 4.2% of nurtured contacts into meetings with a generic sequence. We rebuilt the nurture around intent and it reached 6.4%, on the same leads and no extra ad spend.
Read case study →B2B SaaS · HubSpot migration
+23% marketing-sourced pipeline
A 60-person SaaS company reported from spreadsheets. Six weeks later HubSpot was its system of record and marketing-sourced pipeline was up 23%.
Read case study →Vertical B2B SaaS · installed-base cross-sell
The ceiling that designed the programme
A vertical SaaS wanted to cross-sell a second product into its base on a fixed budget. The budget ceiling, not the channel list, designed the programme.
Read case study →Capabilities × tools
Tool specificity is the point — onboarding is hours, not weeks.
| Capability | Tools we've shipped in | Typical work |
|---|---|---|
| Marketing Ops / RevOps | HubSpot · Marketo · Salesforce · Eloqua · Pardot | Migrations, lifecycle architecture, scoring, routing, attribution, data hygiene |
| Demand Generation | LinkedIn Ads · Google Ads · Clay · Outreach | ICP + channel strategy, signal-based outbound, paid + organic engines |
| Lifecycle & Retention | Iterable · HubSpot · Customer.io patterns | Onboarding, activation, expansion, win-back programs |
| AI & Automation | Claude · n8n · Zapier · agentic workflows | AI scoring, agentic nurture, content ops, bounded-autonomy governance |
| Analytics & Measurement | GA4 · Looker · Power BI · Mixpanel · Tableau | Attribution audits, tracked-vs-modeled separation, GTM dashboards |
The stack, cold
HubSpot, Salesforce, Marketo, Eloqua, Iterable, Pardot, Outreach, Clay, GA4, Looker, Mixpanel, Power BI, Tableau — production experience, not logo tourism.
Engagement models & pricing
Transparent ranges — full scope detail on the Engagements page.
GTM Systems Audit
From $1,500USD
Read-only audit of your automation platform, CRM and the connectors between them. Where most engagements start. $2,500 up to 500k records.
Rescue Sprint
$14,500USD, fixed
The fixes the audit found, shipped in a fixed-scope sprint.
Custom Build
Fixed pricequoted
Migrations and new builds, priced from the audit scope memo.
Embedded Ops
From $6,500USD /month
Fractional, embedded marketing ops — we work inside your team as part of it, strategy and execution.