Senior marketing leadership.
Without the full-time executive cost.
Agni Consulting provides fractional CMO services for B2B SaaS and Fintech companies between seed and Series C — bringing the strategy, execution, and pipeline accountability of a senior CMO at a fraction of the cost.
Everything a full-time CMO would own. Right now, not in 90 days.
Strategy & Roadmap
Prioritised 90-day and 12-month marketing roadmap tied to pipeline and revenue targets — built on the audit's evidence, not month three's guesswork.
Demand Generation
Channel selection, campaign execution, and a demand gen system that generates pipeline predictably — not just lead volume.
Marketing Operations
CRM setup, attribution, lifecycle stages, and a GTM dashboard the CEO actually uses. Systems that run without you.
Team Building
We help you decide who to hire, in what order, and at what level — and run the search if needed. No more hiring before the function is defined.
Messaging & Positioning
ICP definition, value proposition, website positioning, and sales deck — aligned to what actually closes deals in your segment.
Board Reporting
Marketing metrics packaged for investor and board-level communication — CAC, LTV, pipeline coverage, and marketing-sourced revenue.
Three situations where fractional CMO delivers exceptional ROI
Post-seed or Series A
You have PMF and need a repeatable GTM — but can’t justify a $200K CMO yet. A fractional CMO builds the system, hires the team, and delivers pipeline faster than a junior hire who lacks the experience to run it.
Between full-time CMOs
Your CMO just left. You don’t want to lose 6-9 months of momentum during the search. We hold the function together, maintain pipeline, and — if you want — help profile the full-time replacement.
New segment or geography
You need to test a new ICP, enter a new market, or expand before Series C fundraising. Rather than building a full team speculatively, use fractional to run the GTM experiment and hand off a proven playbook.
Transparent pricing. No surprises.
About 3 weeks, read-only. The automation platform, the CRM, the connectors and the reporting examined as one system, with a prioritised plan. From USD 1,500 up to 100k records (USD 2,500 up to 500k). The usual first step of an engagement, and the fee is credited toward the fix.
Embedded in your team as part of it: your fractional CMO and the senior bench behind them. Strategy ownership, team management, pipeline accountability, with monthly reporting. From USD 6,500/month, 3-month minimum, then rolling monthly with 30 days’ notice.
GTM rebuild, lifecycle fix or HubSpot migration. The Rescue Sprint is USD 14,500 fixed; a Custom Build is a fixed price quoted from the audit’s scope memo. Defined scope, defined outcome, defined timeline.
Results from fractional CMO engagements
New market segment. 9-month fractional CMO engagement. Built from zero to $280K MRR with 22 mid-market customers.
Sales cycle cut from 67 to 39 days. Demo-to-proposal +67%. Mid-funnel rebuilt in 8 weeks as fractional marketing leadership.
Frequently asked
How quickly can you start?
Audits usually start within two weeks of the scoping call. Every engagement opens with the GTM Systems Audit, about three weeks and read-only, so the fractional CMO work starts from evidence rather than assumptions. Embedded Ops follows from the audit’s findings.
Do you work with pre-revenue companies?
We work best with companies between seed and Series C ($1M–$30M ARR). For pre-revenue companies, we assess during the free strategy call whether the engagement model makes sense for your stage.
What’s the difference between this and a marketing agency?
An agency executes tactics you define. A fractional CMO owns strategy and is accountable for outcomes. We define what needs to be done, hire or manage the team that does it, and own the results.
Can you work alongside our existing marketing team?
Yes — this is the most common setup. We operate as the senior layer above your existing team, providing strategic direction, removing blockers, and holding the function accountable to pipeline goals.
A fractional CMO who already knows your stack
No 90-day ramp. Your engagement starts with operators fluent in HubSpot, Salesforce, Marketo, GA4, Looker, and the rest of the modern marketing stack.