The Minimum Viable GTM Dashboard for B2B SaaS Teams
Most dashboards fail because they over-measure and under-clarify. Start with a dashboard your team can use in 10 minutes.
5 mandatory blocks
- Pipeline created by source
- MQL→SQL conversion by segment
- Speed-to-contact and speed-to-opportunity
- Win rate + cycle length by ICP tier
- Campaign efficiency (cost, influenced pipeline, quality)
Operating rule
One owner, one weekly review, and one action list from every dashboard readout.