GTM + RevOps Glossary

GTM + RevOps Glossary

Shared language for marketing, sales, and ops teams.

MQL

Marketing Qualified Lead; threshold-based lead judged ready for SDR review.

SQL

Sales Qualified Lead; accepted and progressed by sales qualification criteria.

SAL

Sales Accepted Lead; sales acknowledges ownership of follow-up.

Lifecycle Stages

Standardized journey states used for routing, reporting, and automation.

Attribution

Framework assigning credit to channels and touchpoints influencing pipeline.