Senior marketing leadership.
Without the full-time executive cost.
Agni Consulting provides fractional CMO services for B2B SaaS and Fintech companies between seed and Series C — bringing the strategy, execution, and pipeline accountability of a senior CMO at a fraction of the cost.
Everything a full-time CMO would own. Right now, not in 90 days.
Strategy & Roadmap
Prioritised 90-day and 12-month marketing roadmap tied to pipeline and revenue targets — built in week two, not month three.
Demand Generation
Channel selection, campaign execution, and a demand gen system that generates pipeline predictably — not just lead volume.
Marketing Operations
CRM setup, attribution, lifecycle stages, and a GTM dashboard the CEO actually uses. Systems that run without you.
Team Building
We help you decide who to hire, in what order, and at what level — and run the search if needed. No more hiring before the function is defined.
Messaging & Positioning
ICP definition, value proposition, website positioning, and sales deck — aligned to what actually closes deals in your segment.
Board Reporting
Marketing metrics packaged for investor and board-level communication — CAC, LTV, pipeline coverage, and marketing-sourced revenue.
Three situations where fractional CMO delivers exceptional ROI
Post-seed or Series A
You have PMF and need a repeatable GTM — but can’t justify a $200K CMO yet. A fractional CMO builds the system, hires the team, and delivers pipeline faster than a junior hire who lacks the experience to run it.
Between full-time CMOs
Your CMO just left. You don’t want to lose 6-9 months of momentum during the search. We hold the function together, maintain pipeline, and — if you want — help profile the full-time replacement.
New segment or geography
You need to test a new ICP, enter a new market, or expand before Series C fundraising. Rather than building a full team speculatively, use fractional to run the GTM experiment and hand off a proven playbook.
Transparent pricing. No surprises.
Marketing audit, ICP validation, prioritised plan. Fixed scope, fixed fee. The right starting point before any retained engagement.
1-3 days/week. Strategy ownership, team management, full pipeline accountability. 90-day cycles with monthly reporting.
GTM rebuild, channel launch, HubSpot migration, or ICP expansion. Defined scope, defined outcome, defined timeline.
Results from fractional CMO engagements
New market segment. 9-month fractional CMO engagement. Built from zero to $280K MRR with 22 mid-market customers.
Pipeline velocity tripled. Sales cycle reduced 41%. Mid-funnel rebuilt in 8 weeks as fractional marketing leadership.
Frequently asked
How quickly can you start?
We typically start new engagements within 2 weeks of a signed agreement. The first 2 weeks are the diagnostic sprint — no wasted time, immediate value from day one.
Do you work with pre-revenue companies?
We work best with companies between seed and Series C ($1M–$30M ARR). For pre-revenue companies, we assess during the free strategy call whether the engagement model makes sense for your stage.
What’s the difference between this and a marketing agency?
An agency executes tactics you define. A fractional CMO owns strategy and is accountable for outcomes. We define what needs to be done, hire or manage the team that does it, and own the results.
Can you work alongside our existing marketing team?
Yes — this is the most common setup. We operate as the senior layer above your existing team, providing strategic direction, removing blockers, and holding the function accountable to pipeline goals.