Pipeline
Conversion
Speed
Attribution
Live Dashboard
Pipeline Contribution
MQLs This Month
0
↑ 38% vs last quarter
Pipeline Created
$0
↑ 2.8× vs baseline
Mktg Sourced
0%
↑ from 31%
Leads
1,240
MQLs
284
SQLs
108
Won
42
Before → After
MQL → SQL Conversion Lift
🔍 Root cause: broken routing + generic nurture
MQL → SQL Rate
12%
38%
Pipeline / MQL
$1.2K
$4.9K
Leads Rescued
0
from dead nurture
Opps Created
+0
↑ net new pipeline
Time to Fix
0wk
from audit → live
Workflow Optimization
Speed to Lead — Before & After
⚡ Each hour of delay = 7× lower qualification rate
Before fix
72 hrs avg response
After fix
< 8 min
Avg Response
0min
was 72 hours
Routing Errors
12/wk
fixed
Connect Rate
0%
↑ from 9%
Revenue Attribution
Marketing-Sourced Pipeline
0%
Mktg sourced
Paid Search
28%
LinkedIn Ads
19%
Content / SEO
12%
Email Nurture
8%
Outbound / Other
33%
CAC (Mktg)
$0K
↓ 44% reduction
Payback Period
0mo
was 18 months
LTV : CAC
0×
↑ from 1.9×